The 2020 Global University Employability Survey produced by HR consultancy Emerging, revealed that 28 percent of respondents believed that the purpose of university was to produce ‘ready-to work’ graduates.
But how can graduates ensure that they’re ready for the world of work and what are graduate employers looking for from graduates?
We spoke to four graduate employers about what they look for in a candidate when hiring and what they would like to see more students doing at university to prepare themselves for the workplace.
“Graduates should change their attitude to work”: Paul MacKenzie-Cummins, MD and Founder of Clearly PR

Paul MacKenzie is the managing director and founder of Clearly PR. He frequently hires newly qualified graduates as he feels that students learn a variety of core skills at university which can be effectively used in the workplace.
These skills include teamwork, debating, collaborating on projects and undertaking in-depth research in an almost-investigative manner and presenting their key findings to peers.
Mackenzie said the biggest challenge facing graduates in the workplace today is their attitude to work.
He said: “Graduates need to recognize that work is just that – work. It is hard, demanding, challenging, and rewarding in equal measure; career progression doesn’t come automatically once a period has been served.
“A degree will help get your foot in the door but it’s what you do and how you apply yourself thereafter that determines the pace at which you can climb the career ladder.”
MacKenzie’s top three tips for making yourself ‘work-ready’ are:
Demonstrate that you know what the employer is looking for
When applying for a role, “identify three or four of the key skills that are highlighted in the job description. Then consider those that you acquired and developed during your university career and match them accordingly,” said MacKenzie.
This doesn’t have to be through work experience. Employers just want to see that you have these key skills, whether they’re gained through a university society, work experience or a university project.
Ditch the clichés
“One guaranteed way to kill any chance of being invited for interview is the overuse of clichés on your application,” said MacKenzie.
He said: “Ditch the ‘fast learning dynamic team player with excellent communication skills and a strong attention to detail’ hyperbole”
These are “CV killers” and lack substance, revealed MacKenzie. Employers want to understand who you are, what motivates you and how you would fit in with the company.
Show commitment to your career
MacKenzie said: “If I receive an application from a graduate who has spent the last three years studying a degree in Chemistry yet they’re looking to work in public relations, my initial reaction is likely to be, ‘Huh?’
“However, if that same applicant can show they took steps to familiarize themselves with our industry then they will get my attention.”
For example, students might do an internship at a similar company or take an online course in a skill needed for their chosen career to show their commitment to a particular career path.






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